Coronation Street star Helen Flanagan has launched a lingerie line aimed at pregnant women and breastfeeding mums.
The mum-of-two created the collection after seeing a gap in the market for “fresh, fun, cute and sexy maternity/ breast feeding bras” at prices everyone can afford.
Helen, who plays Rosie Webster in Corrie, even named one of the sets after her oldest daughter Matilda while the range is named Delilah Ruby after her youngest daughter.
Before giving birth last June, the 28-year-old who shares both her children with Celtic winger Scott Sinclair, posed for campaign shots for the line while nine months pregnant.
According to Manchester Evening News , Helen’s bra range goes from a 34C to 40F after a big demand for larger sizes and eight to 16 for the knickers.
Last year, the 28-year-old spoke about the new venture. She said: “So happy to share with you a project I’ve been working on since the beginning of the year @delilahrubyuk maternity/breastfeeding/nursing lingerie. I shot this when I was nine months pregnant with Delilah.”
On Instagram, Helen even told fans that she would be launching a second collection this year.
Posting a picture of herself and Delilah, she said: “6 months ago I gave birth to the most precious angel Delilah. so grateful for her”
Before another post that said: “….and six months strong on the boob … excited for my second collection which will be ready to shop in the new year @delilahrubyuk.”
One promotional shot even feature daughter Delilah. It said: “My new collection @delilahrubyuk is ready to shop.
“My lingerie range is perfect for women during pregnancy, non wired and the most comfortable bra you will ever wear while still feeling glam.
“My lingerie range is also designed for mothers for easy breastfeeding.
“The range goes from a 34C- 40F after a big demand for larger sizes. Really happy to DM over any help with sizing.”
The stunning bra and knickers set named after her daughter Matilda can also be seen on Helen’s Instagram page.
A bin gingham pattern is rounded off with a pale blue frill that fans praised in the comments for being “cute” and “modern”.