Home SWAGGAR HEALTH & FITNESS Royal latest: Prince William launches men’s mental health campaign at Wembley Stadium...

Royal latest: Prince William launches men’s mental health campaign at Wembley Stadium | Royal | News


The Duke of Cambridge has launched the ‘Heads Up’ campaign, aimed at sparking a conversation around mental health, on Wednesday morning in a press conference. William launched the new campaign – a joint collaboration between Heads Together and the Football Association – as part of his role as president of the governing body of English football. The initiative will support work already taking place across the UK to end stigma around mental health and will “help show the world that our mental health is just as important as our physical health”.

The Prince met grassroots football players, coaches and fans from clubs across the country at the home of English football.

The Duke delivered a speech, where he told a press conference that he wishes to “change the game on mental health.”

He said during a press conference: “We wouldn’t think twice to ask a mate how he was doing after he broke an arm or an ankle.

“We wouldn’t hesitate to talk about our routine at the gym, or even our need to make it a bit more regular. “But when it comes to our mental health, we — and, by we, I mean men in particular — often have nothing to say at all.

“When we see a friend that looks down, too many of us don’t know how to ask if he’s okay. When we ourselves feel down, we are often ashamed to say we need help.

“And when we know we need help, we don’t know where to start.

“The consequences of this silence — confusion, stigma, and even shame — have reached a crisis point in the UK.

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“At its worst, it has led to appalling rates of suicide in this country — the leading cause of death for men under 45.

“Every day, failing to tackle mental health means that we are not reaching our potential at work. When you struggle in silence, you cannot give it your all.

“Failing to tackle our mental health means we are often unwittingly passing on our silent suffering to our children, who need us to take our mental health seriously to play our full role.”

He added: “We are here today to take a big step in shattering this silence. We are going to use one of the most powerful, unifying forces in our society — football — to start the biggest ever conversation on mental health.

“Heads Up will show men we all have mental health just like we have physical health. Building on the amazing attitude that led England to the World Cup semi-finals, it will show us all mental fitness is just as important as physical fitness.”

Mental health is a subject close to the Prince’s heart, and he is often seen meeting awareness charities around the country with wife Catherine, the Duchess of Cambridge.

Kensington Palace tweeted on Wednesday: “Together, let’s help change the game on Mental Health #HeadsUp.”

The Palace tweeted the comment along with official campaign video, featuring the likes of Gareth Southgate.

Earlier in May, William joined the likes of England manager Southgate and footballers Peter Crouch, Thierry Henry, Danny Rose and Jermaine Jenas in a locker room to discuss men’s mental health. The conversation saw the group share issues they have struggled with in their careers.

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The BBC documentary, filmed at the grounds of Cambridge United Football Club and presented by Dan Walker, will air on Sunday.

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